Fuel Fix » Google Becoming Big Energy Player

Fuel Fix » Google becoming big energy player.

Google is a leader in determining how the U.S. will satisfy its energy needs in the future. Google has invested in a wind farm in Texas and a solar plant in California. Other investments have shown support for highly innovative developments: flying wind turbines and a network of transmission lines to service wind farms to be built in waters off the Atlantic coast. Google Energy has independently developed assets for generating electricity that exceed the supply that is delivered by Hoover Dam.

As a customer of utility companies, Google has shown an ability to influence utilities to develop generation of electricity from renewable energy sources like wind and solar. Recently, Grand River Dam Authority, a utility in Oklahoma, moved to invest in a 48-megawatt wind farm. The utility thus succeeded in keeping Google as a customer instead of seeing Google develop its own wind farm. Generally, Google has been effective in stimulating development of electricity from renewable resources because of its willingness to write large, long-term contracts for the purchase of green power from utilities.

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